How do I use the CrSTAL by Source reports under the LGA Dashboard?

The CrSTAL by Source reports summarize the performance of different marketing sources with respect to the CrSTAL milestones. 

 

Guides to marketing sources and the CrSTAL milestones.

 

A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by Source.

 

B. Choose the property and the time period for which you want to see the CrSTAL by Source

     Reports.

 

C. The first report is an Overview of the top sources for each CrSTAL milestone:

a. First, there is a table of the number of leads in each CrSTAL milestone. The number

    of leads created was 2088, which was a 6% increase from 4 weeks ago. 

b. The number of 1st tours scheduled was 911, which was a 1% increase from 4 weeks

    ago. 

c. The number of 1st tours completed was 505, which was a 10% decrease from 4

    weeks ago. 

d. The number of applications submitted was 196, which was an 8% decrease from 4

    weeks ago. 

e. The number of leases was 128, which was a 4% decrease from 4 weeks ago.

f. The funnel that showcases the number of leads in each CrSTAL milestone is

    depicted graphically below.

 

 

g. The sources that influenced the most number of created leads are listed. In this

     example, Organic Search influenced the most leads at 449 leads which is 21.5% of the

     total leads created. 

h. The sources that influenced the most number of tours scheduled are listed. In this

     case, Organic Search influenced the most leads at 270 leads which is 29.6% of the 

     total 1st tours scheduled.

i. The sources that influenced the most number of completed tours are listed. In this

    case, Organic Search influenced the most leads at 140 leads which is 27.7% of the 

    total 1st tours completed.

j. The sources that influenced the most number of applications submitted are listed. In

    this case, Organic search influenced the most leads at 59 leads which is 30.1% of the 

    total applications submitted.

k. The sources that influenced the most number of leases completed are listed. In this

    case, Organic search influenced the most leads at 36 leads which is 28.1% of the total

     leases completed. 

 

 

D. The first graph answers the question How has the performance of top sources changed

     over milestones?

a. Hover over any of the curves to find drill-down numbers about the specific source.

    In this example, Zillow Rental Network created 17.96% of the leads, but it 

    contributed to 16.21% of the leads who completed their 1st tours. 

 

 

Guide to interpreting the Bump Chart and the How has the performance of top sources changed over milestones? graph.

 

E. The final graph answers the question How has the performance of top sources 

     changed over time?

a. Hover over any of the curves to find drill-down numbers about the specific source.

     In this example, the percentage of leads created through Organic Search:

• From 10/16/2023 to 11/12/2023 was 7.45%.

• From 11/13/2023 to 12/10/2023 was 7.74%.

• From 12/11/2023 to 01/07/2024 was 7.88%.