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- Performance AI
- Multitouch Attribution
How do I access the CrSTAL Efficiency by Source reports?
The CrSTAL Efficiency by Source reports show the efficiency of different marketing sources with respect to the CrSTAL milestones.
Guide to CrSTAL milestones and marketing sources.
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Multi-Touch Influencer Reports.
B. This will open the sub-menu for Multi-Touch Influencer Reports:
a. Click on CrSTAL Efficiency by Source
C. This will open the CrSTAL Efficiency by Source reports, which include:
b. Top Journey Influencers of Time Period table and graph.
c. Journeys by Source: Rank Over Milestone graph