The CrSTAL Efficiency by Source reports show the efficiency of different marketing sources with respect to the CrSTAL milestones.
Guide to CrSTAL milestones and marketing sources.
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Multi-Touch Influencer Reports.
B. This will open the sub-menu for Multi-Touch Influencer Reports:
a. Click on CrSTAL Efficiency by Source
C. This will open the CrSTAL Efficiency by Source reports, which include:
b. Top Journey Influencers of Time Period table and graph.
c. Journeys by Source: Rank Over Milestone graph