Multitouch Attribution
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      3. Multitouch Attribution

      How do I access the Efficiency Report?

      The Efficiency Report is a tabular representation of all marketing sources and their influence over the CrSTAL Milestones over a particular time period. 

      Guide to marketing sources and the CrSTAL milestones

       

      A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Multitouch Influencer Reports.

       

      B. You'll see the menu for the Multitouch Influencer Reports:

      a. Click on Efficiency Report

       

      Navigate to Efficiency Reports - 2-1

       

      C. This will open the Efficiency Report, which includes:

      b. The Top Journey Influencers Over Time Period table

       

      Navigate to Efficiency Reports - 3-1

       

      Next:

      How do I use the Efficiency Report?