The Google Ad Conversion Values page describes the conversion values for a particular property with respect to the CrSTAL milestones.
Guide to conversion values.
A. Navigate to: Performance AI ➡️ Settings ➡️ Google Ad Settings ➡️ Google Ad Conversion
B. The table in the page lists the property names and the different conversion values associated
with them:
a. The first column lists the property names. First, find the property you're looking for.
b. The second column lists the lease value associated with the property.
c. The third column lists the value of an application to the property.
d. The fourth column lists the value of a finished tour for the property.
e. The fifth column lists the value of tour scheduling for the property.
f. The sixth column lists the value of a guest card for the property.
g. Let's take the example of the property Annapolis Bay, where the lease
value is $2307.
h. The application value for the property is $1377.97.
i. The value of a finished tour for the property is $478.07.
j. The value of a tour scheduling for the property is $360.39.
k. The value of a guest card for the property is $150.16.
