You can generate custom UTM tags for your marketing efforts using the Link Generator page under Attribution Settings in PAI (Performance AI) Settings.
A. Navigate to: Performance AI ➡️ Settings ➡️ Attribution Settings ➡️ Link Generator.
B. This will open the Link Generator page, which includes a form where you can input different
information.
a. Choose the property for which you want to generate a UTM tag.
b. Choose the marketing source that your leads will come from. When you hover over it,
you'll see the definition of the relevant marketing attribute on the right-hand side.
c. Choose the marketing medium where you're setting up your ad campaign. You can see
the definition when you hover over the dropdown menu. You can select "Do not
include" to exclude it from the UTM tag.
d. Choose the marketing campaign that you're setting up. You can see the definition when
you hover over the dropdown menu. You can select "Do not include" to exclude it from
the UTM tag.
e. Choose the marketing content type for your marketing effort. You can see the definition
when you hover over the dropdown menu. You can select "Do not include" to exclude
it from the UTM tag.
f. Choose the marketing channel for your marketing effort. You can see the definition
when you hover over the dropdown menu. You can select "Do not include" to exclude it
from the UTM tag.
g. Choose the marketing method for your marketing effort. You can see the definition
when you hover over the dropdown menu. You can select "Do not include" to exclude it
from the UTM tag.
h. Choose the marketing assist for your marketing effort. You can see the definition when
you hover over the dropdown menu. You can select "Do not include" to exclude it from
the UTM tag.
Guide to marketing sources, mediums, channels, methods, assists, and content.
i. Selecting options from above will generate the UTM links. First will be the link that can be
added to the Tour Scheduler; you can copy it using the COPY button.
j. Then, there will be the link that can be added to the Contact Us button, you can copy it
using the COPY button.
k. Then, there will be the link that can be added to the Property Website, you can copy it
using the COPY button.
