The Top Source for Tours Scheduled top Toured Conversions ranks sources according to their efficiency in generating scheduled tours and 1st completed tours with a bar chart.
Guide to marketing sources.
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Total Tours ➡️ Total Tours by Source.
B. On the left-hand side, the different marketing sources are listed:
a. Apple Maps
b. Building Banner
c. Corporate Lease
d. CraigsList.com
e. In house Transfer
f. Out of Home Advertising
g. Zillow Rental Network
h. Signage
i. Resident Referral Program
C. This is followed by different conversion percentages, which is the percentage of scheduled
tours that were converted to 1st completed tours.
j. List the different conversion percentages related with the different marketing sources.
D. Let's take the example of Craigslist.com.
k. All the scheduled tours influenced by Craigslist.com were also converted into 1st
completed tours.
l. All the scheduled tours influenced by Zillow Rental Network were also converted into
1st completed tours.
m. 88.14% of the scheduled tours influenced by the Resident Referral Program were
also converted into 1st completed tours.
