Bar charts are used throughout Performance AI to show the relative performance of different marketing sources and assists.
Guide to marketing sources and assists.
A. Let's take the example of Top Source for Tours Scheduled to Toured
Conversions from the Total Tours by Source reports.
Navigate to Total Tours by Source.
B. On the left-hand side, the different marketing sources are listed:
a. Apple Maps
b. Building Banner
c. Corporate Lease
d. CraigsList.com
e. In-house Transfer
f. Out of Home Advertising
g. Zillow Rental Network
h. Signage
i. Resident Referral Program
C. This is followed by different conversion percentages, which is the percentage of scheduled
tours that were converted to 1st completed tours.
j. List the different conversion percentages related with the different marketing sources.
D. Let's take the example of Craigslist.com.
k. All the scheduled tours influenced by Craigslist.com were also converted into 1st
completed tours.
l. All the scheduled tours influenced by Zillow Rental Network were also converted into
1st completed tours.
m. 88.14% of the scheduled tours influenced by the Resident Referral Program were
also converted into 1st completed tours.
