Multitouch Attribution
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      2. Performance AI
      3. Multitouch Attribution

      How do I interpret the “Comparison of Tours Scheduled to Toured for Top Sources” graph?

      The Comparison of Tours Scheduled to Toured for Top Sources comparative bar chart compares the performance of the top sources in influencing scheduled tours and completed 1st tours.

      Guide to marketing sources.

       

      A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Total Tours ➡️ Total Tours by Source.

       

      B. On the left side, the number of milestones influenced by the sources are listed:

      a. The number of milestones ranges from 0 to 1600.

       

      Comparison of Tours Interpretation - 1

       

      C. On the bottom are the names of different sources:

      b. Organic Search

      c. Property Website

      d. Apartments.com

      e. Zillow.com

      f. Google My Business

      g. Walk-In/Drive-By

      h. ApartmentList

      i. Display Ads

      j. hyly

       

      Comparison of Tours Interpretation - 2-1

       

      D. Let's take the example of the Property website bars; you can hover over each bar to see the

           particular numbers of milestones it influenced:

      k. The blue bar represents the number of scheduled tours influenced by the Property

          Website i.e., 804.

      l. The green bar represents the number of completed 1st tours influenced by the Property

          Website i.e., 425.

       

      Comparison of Tours Interpretation - 3

       

      Next:

      How do I use the "Total Tours by Source" reports?