The Conversion Rate Analysis by Property graphs depict the percentiles of conversion rates between different CrSTAL milestones for specific properties and compare them with the organization-wide benchmarks.
Guides to conversion rate, percentiles and CrSTAL milestones
A. Navigate to: Performance AI ➡️ Conversion Performance ➡️ Rate Analysis ➡️
B. The 
portion of the graph indicates the organization-wide benchmark for conversion rates
for Lead to Toured conversions:
a. 
denotes all the percentages between the 25th and 75th percentile of the
conversion rates for Lead to Toured conversions.
b. The 25th percentile for conversion rates for Lead to Toured conversions across
organization is 33% i.e., 75% of all leads convert from Lead to Toured with a conversion
rate equal to or above 33%.
c. The 75th percentile for conversion rates for Lead to Toured conversions across
Multifamily is 55% i.e., 75% of all leads convert from Lead to Toured with a conversion
rate equal to or less than 55%.
C. The 
portion of the graph denotes the conversion rate for Lead to Toured conversions for City
Apartments:
d. The conversation rate for Lead to Toured conversion for City Apartments is 19%.
e. Since, this number is lesser that the 25th percentile of the organization-wide benchmark
it is considered to be underperforming, and denoted by .
C. Below the name of the apartment, the Occupancy and Exposure Rates for the property are
listed:
f. The Occupancy Rate for City Apartments is 97%, i.e., 97% of the units in the
property are filled.
g. The Exposure Rate for City Apartments is 1%, i.e., 1% of the units in the property are
at risk of being empty in the near future.
