How do I interpret the “Conversion Velocity Analysis by Property” graphs?

The Conversion Velocity Analysis by Property graphs depict the percentiles of conversion velocities between different CrSTAL milestones for one property and compares them with the organization-wide percentiles. 

Guides to conversion velocity, percentiles and CrSTAL milestones.

 

A. Navigate to: Performance AI ➡️ Conversion Performance ➡️ Velocity Analysis ➡️

     Conversion Velocity.

 

B. The  portion of the graph indicates the organization-wide benchmark for conversion 

     velocity for Lead to Toured conversions:

a.  denotes all the time periods between the 25th and 75th percentile of the

    conversion velocity for Lead to Toured conversions. 

b. The 25th percentile for conversion velocities for Lead to Toured conversions across 

    the organization is 4 days i.e., 75% of all leads convert from Lead to Toured in a period 

    equal to or above 4 days.

c. The 75th percentile for conversion rates for Lead to Toured conversions across

    the organization is 6 days i.e., 75% of all leads convert from Lead to Toured in a period 

    equal to or less than 6 days.

 

Property-Wise Conversion Velocity Interpretation - 1

 

C. The  portion of the graph denotes the conversion velocity for Lead to Toured conversions for

    Avenue Place:

d. The conversation velocity for Lead to Toured conversion for City Apartments is 19%.

e. Since this number is greater than the 25th percentile of the organization-wide 

    benchmark, it is considered to be underperforming and denoted by .

 

Property-Wise Conversion Velocity Interpretation - 2

 

D. Below the name of the apartment, the Occupancy and Exposure Rates for the property are

     listed:

f. The Occupancy Rate for City Apartments is 96%, i.e., 96% of the units in the

    property are filled.

g. The Exposure Rate for City Apartments is 1%, i.e., 2% of the units in the property 

    are at risk of being empty in the near future. 

 

Property-Wise Conversion Velocity Interpretation - 2-1