The graph How has the performance of top assists changed over time? appears in the CrSTAL by Assist reports under LGA Dashboard in Performance AI. This showcases the most efficient lead generation assist across different time periods.
Guide to marketing assists and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by Assist.
B. On the left, you can see the marketing assists ranked by the number of leads they created in
10/16/2023-11/12/2023. In this graph:
a. Webservice created 13.38% of the leads.
b. Phone created 5.07% of the leads.
c. Agent created 3.96% of the leads.
d. (Unspecified) created 3.78% of the leads.
e. Client Contact Us Form created 2.54% of the leads.
f. Client Tour Scheduler created 2.47% of the leads.
g. applicantforgotpassword created 0.51% of the leads.
h. UserforgotPassword created 0.43% of the leads.
C. On the top axis, you can see the different time ranges, with the topmost curve at every time
range denoting the most efficient lead-generating assist in that time range. In this graph:
a. From 10/23/2023 - 11/19/2023, the Webservice created the most leads, i.e.
13.38% of the leads.
b. From 11/20/2023 - 12/17/2023, the Webservice created the most leads, i.e.
12.87% of the leads.
c. From 12/18/2023 - 01/14/2024, Webservice created the most leads, i.e.,
15.92% of the leads.
D. The right-most axis lists the sources ranked by the no. of leads they created in 12/11/2023 -
01/07/2024. In this graph:
a. Webservice created 15.92% of the leads.
b. Phone created 5.82% of the leads.
c. (Unspecified) created 3.70% of the leads.
d. Agent created 3.33% of the leads.
e. Client Tour Scheduler created 3.19% of the leads.
f. Client Contact Us Form created 2.95% of the leads.
g. applicantforgotpassword created 0.54% of the leads.
h. UserforgotPassword created 0.21% of the leads.
E. Now, let's take a look at the individual curves for the assists.
a. For the Agent curve:
• The width of the curve shows the relative number of leads created by the assist for
each time period. For example, Agent created 3.96% of the leads in
10/23/2023 - 11/19/2023 and 4.26% of the leads in 11/20/2023 - 12/17/2024.
• The position of the curve shows the relative rank of the source over each time
period. For example: The property website created the 3rd most leads in
11/20/2023 - 12/17/2023, but was fourth when it came to lead creation in
12/18/2023 - 01/14/2024.
