The Journeys by Source - Rank Over Milestone graph is a bump chart that summarizes the performance of various marketing sources over the CrSTAL milestones.
Guide to bump charts, marketing sources and the CrSTAL milestones
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ MultiTouch Influencer Reports ➡️
B. On the left, you can see marketing sources ranked by the number of contacts they created.
Using the data from this graph:
a. Property Website created 2531 contacts
b. Organic Search created 2530 contacts
c. Zillow.com created 1417 contacts
d. Apartments.com created 1058 contacts
e. Google My Business created 416 contacts
f. RENTCafe created 228 contacts
g. hyly created 17 contacts
h. Crystal Towers Apartments created 14 contacts
C. The top axis lists the CrSTAL milestones, and the topmost curve at every milestone denotes the
sources that influenced the most leads that completed the milestone. Using the data from this
graph:
i. Created Leads - Property Website created the most leads i.e., 2531 leads.
j. Tours Scheduled - Organic Search influenced the most scheduling of tours, i.e., 1566
scheduled tours.
k. 1st Tours - Organic Search influenced the most completion of 1st tours i.e., 666 tours.
l. Applied - Organic Search influenced the most submission of applications i.e., 225
applications.
m. Leased - Organic Search influenced the most signing of leasing i.e., 380 leases.
The curves depict the total number of leads created that crossed the milestone during the time
range, irrespective of the time when it is created.
D. The right-most axis lists the sources ranked by the no. of leases they influenced. Using the data
from this graph:
n. Organic Search influenced 380 leases.
o. Property Website influenced 270 leases.
p. hyly influenced 208 leases.
q. Apartments.com influenced 57 leases.
r. Zillow.com influenced 32 leases.
s. Google My Business influenced 27 leases.
t. RENTCafe influenced 21 leases.
u. Crystal Towers Apartments influenced 20 leases.
E. Now, let's take a look at the individual curves for the sources. For the property website curve:
1. The width of the curve shows the relative number of milestones that the source
influenced. For example: The property website influenced the completion of 268 1st
tours and the submission of 132 applications.
2. The position of the curve shows the relative rank of the source over each milestone. For
example: The property website created the most leads but was second when it came to
influence over scheduled tours.
