The Leads by marketing attributes show which marketing attributes (under different attribute types) were the most successful in generating leads.
Learn about marketing attributes.
A. Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ Attribute Details.
B. There are 7 of these tables under Attribute Details. These are:
a. Leads by Source
b. Leads by Medium
c. Leads by Campaign
d. Leads by Content
e. Leads by Channel
f. Leads by Method
C. The first two tables are Leads by Source and Leads by Medium:
h. The Leads by Source table shows the sources that generated the most leads. In this
example, the Property Website was the source that generated the most leads.
i. The Leads by Medium table shows the marketing mediums that generated the most
leads. In this example, Affiliate was the marketing medium that generated the most
leads.
D. This is followed by the Leads by Campaign and the Leads by Content tables:
j. The Leads by Campaign table shows the marketing campaigns that generated the most
leads. In this example, an unspecified campaign generated all the leads.
k. The Leads by Content table shows the marketing content types that generated the
most leads. In this example, an unspecified content type generated all the leads.
(Unspecified) is a generic tag given to any marketing attribute that hasn't been specifically named.
E. The final two tables are Leads by Channel and Leads by Method:
l. The Leads by Channel table shows the marketing channels that generated the most leads.
In this example, the API channel generated the most leads.
m. The Leads by Method table shows the marketing methods that generated the most leads.
In this example, the Web method generated the most leads.
