The graph in the section “How has the performance of top mediums changed over time” appears in the CrSTAL by Medium reports under LGA Dashboard in Performance AI. This showcases the most efficient lead generation medium across different time periods.
Learn about mediums, bump charts, and the CrSTAL milestones
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by
B. On the left, you can see the marketing mediums ranked by the number of leads they created
during 10/16/2023 - 11/12/2023. In this graph:
a. Affiliate medium created 11.16% of the leads.
b. Organic medium created 10.96% of the leads
c. Direct medium created 8.38% of the leads
d. Referral medium created 1.43% of the leads
e. CPC medium created 1.43% of the leads
f. Email medium created 0.05% of the leads
C. On the top axis, you can see the different time ranges, with the topmost curve at every time
range denoting the most efficient lead-generating medium in that time range. In this example:
a. From 10/16/2023 - 11/12/2023, the Affiliate medium created the most leads, i.e.
11.16% of the leads.
b. From 11/13/2023 - 12/10/2023, the Organic medium created the most leads, i.e.
11.65% of the leads.
c. From 12/11/2023 - 01/07/2024, the Affiliate medium created the most leads, i.e.,
12.67% of the leads.
D. The right-most axis lists the mediums ranked by the no. of leads they created in Q3 2023. In
this example:
a. Affiliate medium created 12.67% of the leads.
b. Organic medium created 11.03% of the leads.
c. Direct medium created 7.88% of the leads.
d. Referral medium created 1.31% of the leads.
e. Direct medium created 1.31% of the leads.
f. Email medium created 0.08% of the leads
D. Now, let's take a look at the individual curves for the mediums.
a. For Affiliate medium curve
• The width of the curve shows the relative number of leads created by the medium
for each time period. For example, the affiliate medium created 11.16% of the leads
in 10/16/2023-11/12/2023 and 10.24% of the leads in 11/13/2023
12/10/2023.
• The position of the curve shows the relative rank of the source over each time
period. For example, the affiliate medium created the most leads in 10/16/2023-
11/12/2023 but was second when it came to lead creation in 11/13/2023
12/10/2023.
.
Next:
How do I interpret Bump Charts?
How do I use the CrSTAL by Medium reports under LGA Dashboard?