Conversion Performance
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      2. Performance AI
      3. Conversion Performance

      How do I interpret the “Overview of Conversion Rate” graphs?

      The Overview of Conversion Rate graphs depict the percentiles of conversion rates between different CrSTAL milestones for your organization and compare them with the Multifamily-wide percentiles. 

      Guides to conversion rate, percentiles and CrSTAL milestones

       

      A. Navigate to: Performance AI ➡️ Conversion Performance ➡️ Rate Analysis ➡️

           Conversion Rate.

       

      B. The portion of the graph indicates the multifamily-wide benchmark for conversion rates

           for Lead to Toured conversions:

      a. denotes all the percentages between the 25th and 75th percentile of the

          conversion rates for Lead to Toured conversions. 

      b. The 25th percentile for conversion rates for Lead to Toured conversions across 

          Multifamily is 25% i.e., 75% of all leads convert from Lead to Toured with a conversion 

          rate equal to or above 25%.

      c. The 75th percentile for conversion rates for Lead to Toured conversions across

          Multifamily is 46% i.e., 75% of all leads convert from Lead to Toured with a conversion

          rate equal to or less than 46%.

       

      Overview Conversion Rate Interpretation - 1

       

      C. The portion of the graph shows the organization-wide performance of conversion rates for 

           Lead to Toured conversions:

      d. The portion denotes all the percentages between the 25th and 75th percentile of the

          conversion rates for Lead to Toured conversions. 

      e. The 25th percentile for conversion rates for Lead to Toured conversions across 

          your organization is 33% i.e., 75% of all leads convert from Lead to Toured with a 

          conversion rate equal to or above 33%. Since, this falls between the 25th percentile 

          and 75th percentile of the Multifamily-wide performance, it's considered

          satisfactory, and shown in .

      f. The 75th percentile for conversion rates for Lead to Toured conversions across

          your organization is 55% i.e., 75% of all leads convert from Lead to Toured with a 

          conversion rate equal to or less than 55%. Since this is greater than the 75th 

          percentile of the Multifamily-wide performance, it's considered to be  

          overperforming, and shown in .

       

      Overview Conversion Rate Interpretation - 2

       

      If the graph shows a percentage lesser than he 25th percentile of Multifamily-wide benchmark, then it will be denoted in .