The Overview of Conversion Velocity graphs depict the percentiles of conversion velocities between different CrSTAL milestones for a specific property and compare them with the organization-wide percentiles.
Guides to conversion velocity, percentiles and CrSTAL milestones
A. Navigate to: Performance AI ➡️ Conversion Performance ➡️ Velocity Analysis ➡️
B. The 
portion of the graph indicates the multifamily-wide benchmark for conversion
velocity for Lead to Toured conversions:
a. 
denotes all the time periods between the 25th and 75th percentile of the
conversion velocity for Lead to Toured conversions.
b. The 25th percentile for conversion velocities for Lead to Toured conversions across
Multifamily is 2 days i.e., 75% of all leads convert from Lead to Toured in a period equal
to or above 2 days.
c. The 75th percentile for conversion rates for Lead to Toured conversions across
Multifamily is 6 days i.e., 75% of all leads convert from Lead to Toured in a period equal
to or less than 6 days.
C. The 
portion of the graph shows the organization-wide performance of conversion
velocity for Lead to Toured conversions:
d. The 
portion denotes all the time periods between the 25th and 75th percentile
of the conversion velocities for Lead to Toured conversions.
e. The 25th percentile for conversion velocity for Lead to Toured conversions across
your organization is 4 days i.e., 75% of all leads convert from Lead to Toured in a time
period equal to or above 4 days. Since this falls between the 25th percentile and
75th percentile of the Multifamily-wide performance, it's considered
satisfactory, and shown in 
.
f. The 75th percentile for conversion velocity for Lead to Toured conversions across
your organization is 7 days i.e., 75% of all leads convert from Lead to Toured in a time
period equal to or less than 7 days. Since this is greater than the 75th percentile of
the Multifamily-wide performance, it's considered to be underperforming, and
shown in 
.
If the graph shows a time period lesser than the 25th percentile of Multifamily-wide benchmark, it will be considered to be overperforming and be denoted in
.