How do I interpret comparative bar charts?

Comparative bar charts are used in Performance AI to show the comparison of the performance of marketing sources or assist in the scheduling of tours and the completion of 1st tours.  

Guide to marketing sources and assists.

 

A comparative bar chart places multiple bars side by side or stacked vertically to represent data points for different categories or groups. Each bar's length or height is proportional to the value it represents, allowing for a visual comparison of the data.

 

A. Let's take an example of the Comparison of Tours Scheduled to Toured for

     Top Source from Total Tours by Source.

Navigate to Total Tours by Source.

 

B. On the left side, the number of milestones influenced by the sources are listed:

a. The number of milestones ranges from 0 to 1600.

 

Comparison of Tours Interpretation - 1

 

C. On the bottom are the names of different sources:

b. Organic Search

c. Property Website

d. Apartments.com

e. Zillow.com

f. Google My Business

g. Walk-In/Drive-By

h. ApartmentList

i. Display Ads

j. hyly

 

Comparison of Tours Interpretation - 2-1

 

D. Let's take the example of the Property website bars; you can hover over each bar to see the

     particular numbers of milestones it influenced:

k. The blue bar represents the number of scheduled tours influenced by the Property

    Website i.e., 804.

l. The green bar represents the number of completed 1st tours influenced by the Property

    Website i.e., 425.

 

Comparison of Tours Interpretation - 3