How do I interpret the “Trend of Contact Creation” graph?

A line chart in Attribute Details is used to showcase the trend of contact creation over different time periods. 

 

Learn about marketing attributes and line charts.

 

A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ Attribute Details

 

B. In this Trend of Contact Creation graph in Attribute Details:

a. 4720 leads were created in July 2023

b. 3757 leads were created in August 2023

c. 2251 leads were created in September 2023

      The shape of the curve shows the trend of contact creation. In this example: the number of

       contacts being created is going downwards.

 

Line Chart Interpretation - 1