The LGA Explorer collects all the lead gen analysis and classic attribution data in a tabular format.
Guide to classic attribution.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis.
B. This will open the Lead Gen Analysis sub-menu.
a. Click on LGA Explorer.
b. LGA Explorer contains the following reports:
• The Contact by Source table lists down all the sources, the leads they brought in,
and the position of the leads according to the CrSTAL milestones.
• The Contact by Medium table lists down all the mediums, the leads they brought
in, and the position of the leads according to the CrSTAL milestones.
• The Contact by Assists table lists down all the assists, the leads they influenced,
and the position of the leads according to the CrSTAL milestones.
• The CrSTAL by Source ranks the sources by the number of leads they brought in
that are in different CrSTAL milestones.
• The CrSTAL by Medium ranks the mediums by the number of leads they brought
in that are in different CrSTAL milestones.
• The CrSTAL by Assist ranks the assists by the number of leads they influenced
that are in different CrSTAL milestones.
Next:
How do I navigate to the CrSTAL by Source reports under LGA Explorer?
How do I navigate to the CrSTAL by Medium reports under LGA Explorer?
How do I navigate to the CrSTAL by Assist reports under LGA Explorer?
How do I navigate to the Contact by Source reports under LGA Explorer?
How do I navigate to the Contact by Medium reports under LGA Explorer?
How do I navigate to the Contact by Assist reports under LGA Explorer?