How do I navigate to and use Lead Gen Analysis?

The Lead Gen Analysis reports in Performance AI showcase all the reports related to first-touch attribution.

A. Navigate to: Performance AI.

B. This will open the Performance AI home page:

a. Click on Lead Gen Analysis. This will open the Lead Gen Analysis sub-menu, which includes the following:

b. The LGA Dashboard collects all the reports on lead gen analysis with respect to the contacts and CrSTAL milestones. 

c. The LGA Explorer collects all the lead gen analysis data in a tabular format. 

Next:

How do I navigate to the LGA Dashboard?

How do I navigate to and use LGA Explorer?