How do I navigate to and use Multitouch Attribution?

The multitouch attribution reports showcase the performance of your marketing attributes in accordance with multitouch attribution.

Guides to multitouch attribution and marketing attributes.

Here are the steps to navigate to "Multitouch Attribution" within Performance AI.

B. You'll see the Performance AI dashboard:

a. Click on Multitouch Attribution

b. You'll see the different pages under Multitouch Attribution, which are Multi-Touch

Influencer Reports that depict different marketing assists and sources and their

performance with respect to the CrSTAL milestones.

c. Total Tours Reports depict different marketing assists and sources and their

performance with respect to the scheduled tours and completed 1st tours.

d. Total Tours Explorer reports the performance of marketing assists and sources with

respect to the CrSTAL milestones in a tabular form.