Attribution Mapping allows you to directly add sources to the source list for your organization and map it to the UTM tags you use.
A. Navigate to: Performance AI ➡️ Settings ➡️ Attribution Settings.
B. This will open the Attribution Settings menu.
a. Click on Attribution Mapping.
B. This will open the Attribution Mapping page, which includes:
a. A marketing Source table where you can map marketing sources to the UTM tags for
sources.
b. A marketing Medium table where you can map marketing sources to the UTM tags for
mediums.
c. A marketing Channel table where you can map marketing sources to the UTM tags for
channels.
d. A marketing Method table where you can map marketing sources to the UTM tags for
methods.
e. A marketing Assist table where you can map marketing sources to the UTM tags for
assists.
f. Each of the above menu items is associated with a table like this one associated
with Performance AI Source.
Guides to marketing sources, mediums, methods, channels and assists.