The by Souce reports under the Universal Analytics reports demonstrate the Universal Analytics reports with respect to the different marketing sources.
Guide to marketing sources.
A. Navigate to: Performance AI ➡️ Google Analytics ➡️ Universal Analytics Reports.
B. This will open the Universal Analytics Reports sub-menu:
a. Click on by Source.
b. This will open the by Source reports. The first table is an Overview of the Universal
Analytics reports from Google Analytics.
c. A table about the Sessions of people who have visited the property website.
d. A table about the New Users who visit your site.
e. A table summarizing the Bounce Rates i.e. the percentage of people who leave your site
without taking any action.
f. The Avg. Session Duration table demonstrates the time people spend on your site.
g. The Page View Per Session table demonstrates the number of pages a person visits
when they visit your site.
Next:
How do I use the By Source reports under the Universal Analytics reports?