The by Source/Medium reports under the Google Analytics 4 reports summarize the GA4 stream reports from Google Analytics with respect to various marketing mediums and sources.
Guides to marketing sources and mediums.
A. Navigate to: Performance AI ➡️ Google Analytics ➡️ Google Analytics 4.
B. This will open the Google Analytics 4 sub-menu:
a. Click on by Source/Medium.
b. This will open the by Source/Medium reports. The first table is an Overview of the
users of your website divided according to the CrSTAL milestones.
c. A Breakdown by Source/Medium of the users of your website divided by the
marketing sources or mediums they originated from and the CrSTAL milestones they've
completed.
Next:
How do I use the By Source/Medium reports under the Google Analytics 4 reports?