The Contact by Medium table lists down all the mediums, the leads they brought in, and the position of the leads according to the CrSTAL milestones.
Guide to marketing mediums and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Explorer.
B. This will open the LGA Explorer sub-menu:
a. Click on Contact by Medium.
C. This will open the Contact by Medium report, which includes:
a. A table of the leads brought in by the top mediums and the current position of these leads
in the CrSTAL milestones.
Next:
How do I use the Contact by Medium reports under LGA Explorer?