The Cost by Campaign reports under Google Ads in Performance AI summarize the cost of each marketing campaign and their cost efficiency in leading the prospect from one CrSTAL milestone to another.
Guide to marketing campaigns and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports.
B. This will open the CrSTAL Performance Reports sub-menu:
a. Click on Cost by Campaign.
C. This will open the Cost by Campaign reports, which include:
b. The Cost of Google Ads table, which shows the total cost of Google ads per CrSTAL
milestone for the entire organization.
c. The Cost per Reports - By Campaign, which breaks down the cost of Google ads per
CrSTAL milestone by each Google ads campaign.
Next:
How do I use the Cost by Campaign reports?
How do I navigate to the Cost by Property reports?