The Cost by Property reports under the CrSTAL Performance Reports summarize the cost of Google Ads per property and their cost efficiency in taking a lead from one CrSTAL milestone to another.
Guide to the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports.
B. This will open the CrSTAL Perform Reports sub-menu:
a. Click on Cost by Property.
C. This will open the Cost by Property reports, which include:
b. The Cost of Google Ads table, which shows the total cost of Google ads per CrSTAL
milestone for the entire organization.
c. The Cost per Reports - By Property, which breaks down the cost of Google ads per
CrSTAL milestone by each property.
Next:
How do I use the Cost by Property reports?
How do I navigate to the Cost by Campaign reports?