The ROAS by Property reports under the CrSTAL Performance Reports summarize the ROAS of your Google ads by property and also measure the ROAS efficiency of your ads in influencing a prospect in going from one CrSTAL milestone to another.
Guides to ROAS and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports.
B. This will open the CrSTAL Performance Reports sub-menu:
a. Click on ROAS by Property.
C. This will open the ROAS by Property reports, which include:
b. The ROAS of Google Ads table, which shows the total ROAS of Google ads per CrSTAL
milestone for the entire organization.
c. The ROAS per Reports - By Property, which breaks down the ROAS of Google ads
per CrSTAL milestone by each property.
Next:
How do I use the ROAS by Property reports?
How do I navigate to the Cost by Property reports?