The Contact by Source table lists all the sources, the leads they brought in, and the position of the leads according to the CrSTAL milestones.
Guide to marketing sources and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Explorer ➡️ Contact by Source.
B. To view the table in different ways and to manage the report, you can:
a. Download the report in a .csv format.
b. Sort the columns in an ascending order by clicking on the 
button or in a
descending order by clicking on the 
button.
c. Toggle the number of rows that will be shown on one page by using the View dropdown
menu.
d. Select a particular page by clicking on the numbers on the bottom right of the page.
C. The table depicts the sources and their efficacy in a tabular format.
a. In each of the columns, there's a search box that allows you to find a particular value in
the column. The first column lists the name of the source.
b. The second column lists the number of leads created by the source.
c. The third column lists the number of 1st tours scheduled by the leads that came from
the source.
d. The fourth column lists the number of 1st tours completed by the leads that came
from the source.
e. The fifth column lists the number of applications submitted by the leads that came
from the source.
f. The sixth column lists the number of leases completed by the leads that came from the
source.
g. In this graph, the Google My Business source:
• Brought in 126 leads.
• Caused the scheduling of 54 1st tours.
• Caused the completion of 29 1st tours.
• Caused the submission of 8 applications.
• Caused the completion of 7 leases.
Next:
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How do I navigate to the Contact by Assist reports under LGA Explorer?