The Cost by Property reports under the CrSTAL Performance Reports summarize the cost of Google Ads per property and their cost efficiency in taking the prospect from one CrSTAL milestone to another.
Guide to the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports ➡️ Cost by
B. The first table lists down the Cost per CrSTAL milestone for Google ads for your entire
organization during the specific time period:
a. The Total Cost for Google ads was $141258.79.
b. The Cost for each Contract Form influenced by Google ads was $717.05.
c. The Cost for each Appointment influenced by Google ads was $1016.25.
d. The Cost for each completed 1st Tour influenced by Google ads was $2207.17.
e. The Cost for each filled Application influenced by Google ads was $8828.67.
f. The Cost for each completed Lease influenced by Google ads was $7466.25.
C. The second table, titled Cost Per Reports - By Property, summarizes the performance
of Google Ads for each property.
g. The View dropdown menu lets you choose how many properties will be listed on one
page.
h. The Showing Rows menu lets you scroll between one set of rows and another.
D. The Cost Per Reports - By Property table summarizes the performance of each property:
i. The first column lists down the Property name.
j. The second column lists down the Total Cost of Google ads for each property.
k. The third column lists the number of Contact Forms in the property that were filled
during the given time period and were influenced by Google ads.
l. The fourth column lists the Cost/Contact Form for the property during the time period.
m. The fifth column lists the number of Tour Appointments in the property that were
filled during the given time period and were influenced by Google ads.
n. The sixth column lists the Cost/Appointment for the property during the time period.
o. The seventh column lists the number of 1st tours in the property influenced by
Google ads that were filled during the given time period.
p. The eighth column lists the Cost/1st Tour for the property during the time period.
q. The ninth column lists the number of Applications that were filled in the property and
influenced by Google ads during the given time period.
r. The tenth column lists the Cost/Application for the property during the time period.
s. The eleventh column lists the number of Leases completed in the property influenced
by Google ads during the time period.
t. The twelfth column lists the Cost/Lease for the property during the time period.
u. In the given row, the property Crystal Plaza in the given time period:
• Invested $8052.13 in Google ads.
• Saw 17 Contact forms filled that were influenced by Google ads.
• Saw a Cost/Contact Form of $473.65.
• Saw 10 Scheduled Tours that were influenced by Google ads.
• Saw a Cost/Scheduled Tour of $805.21.
• Saw 2 1st Tours completed that were influenced by Google ads.
• Saw a Cost/1st Tour of $4026.07.
• Saw 1 Application submitted that was influenced by Google ads.
• Saw a Cost/Application of $8052.13.
• Saw 1 Lease completed that was influenced by Google ads.
• Saw a Cost/Lease of $8052.13.
E. You can also change your view of the table by using various tools:
v. Use the 
button to sort the column in a descending order and use the 
button to
sort the column in an ascending order.
w. Use save current view to save the current table for easy viewing.
x. Use the 
button to filter the table.
y. Use the 
to find a particular value in the rows.
z. Use the 
to down as a CSV file.
Next:
How do I navigate to the Cost by Campaign reports?