The Create New Stream page under Audience Streams in Google Ads reports allows you to create new audience streams to use to optimize Google Ads.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ Audience Streams ➡️ Create New Stream.
B. Under the Create New Stream page, you can fill in values to create a new audience stream,
these are:
a. Fill in the name of the new audience stream.
b. Select the contact groups that will be included in the audience stream.
c. Select the contact groups that will be excluded from the audience stream.
d. Click Create Google Audience to create the audience stream.
C. When you click on the Contact Group dropdown menu, you get a list of options that are:
d. You can select all the contact groups available.
e. You can select one of multiple contact groups, Student, Broker, Prospect and
Resident.
f. You can click on Clear to reset the values you've entered in the table.
g. You can click on Apply to finalize your selection.
D. Similarly, you can choose to exclude certain contact groups. You need to select the
following options:
h. You can choose to exclude all the contact groups.
i. You can add or exclude multiple contact groups between Student, Broker, Prospect
and Resident.
j. You can reset the values using the Clear button.
k. Once you've finished choosing, click on Apply to finish your selection.
