The CrSTAL by Assist reports have graphic representations of the efficacy of different marketing assists in bringing in leads with respect to the CrSTAL milestones.
Guide to marketing assists and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by Assist.
B. The first report is an Overview of the top assists for each CrSTAL milestone:
a. First, there is a table of the number of leads in each CrSTAL milestone. The number
of leads created was 2088, which was a 6% increase from 4 weeks ago.
b. The number of 1st tours scheduled was 911, which was a 1% increase from 4 weeks
ago.
c. The number of 1st tours completed was 505, which was a 10% decrease from 4
weeks ago.
d. The number of applications submitted was 196, which was an 8% decrease from 4
weeks ago.
e. The number of leases was 128, which was a 4% decrease from 4 weeks ago.
f. The funnel that showcases the number of leads in each CrSTAL milestone is
depicted graphically below.
g. The assists that influenced the most number of created leads are listed. In this
example, Webservice influenced the most leads at 907 leads which is 43.4% of the
total leads created.
h. The assists that influenced the most number of tours scheduled are listed. In this
case, Webservice influenced the most leads at 401 leads which is 44% of the total 1st
tours scheduled.
i. The assists that influenced the most number of completed tours are listed. In this
case, Webservice influenced the most leads at 188 leads which is 37.2% of the total 1st
tours completed.
j. The assists that influenced the most number of applications submitted are listed. In
this case, Webservice influenced the most leads at 98 leads which is 50% of the total
applications submitted.
k. The assists that influenced the most number of leases completed are listed. In this
case, Webservice influenced the most leads at 53 leads which is 41.4% of the total
leases completed.
C. The first graph answers the question How has the performance of top assists changed
over milestones?
a. Hover over any of the curves to find drill-down numbers about the specific source.
In this example, Agents created 10.25% of the leads, but they contributed to 24.1% of
the leads who completed their 1st tours.
Guide to interepreting the graph How has the performance of top assists changed over milestones?
D. The final graph answers the question How has the performance of top assists changed
over time?
a. Hover over any of the curves to find drill-down numbers about the specific source.
In this example, the percentage of leads created through Phone:
• From 10/16/2023 to 11/12/2023 was 5.4%.
• From 11/13/2023 to 12/10/2023 was 5.46%.
• From 12/11/2023 to 01/07/2024 was 5.75%.
Guide to interepreting the graph How has the performance of top assists changed over time?
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