How do I use the CrSTAL by Medium reports under LGA Explorer?

The CrSTAL by Medium ranks the mediums by the number of leads they brought in that are in different CrSTAL milestones.

Guide to marketing mediums and the CrSTAL milestones.

B. You can view the CrSTAL by Medium table in different ways by using the following

functions:

a. Using the dropdown menu, choose the CrSTAL milestone for which you want to

measure medium efficiency.

b. Search for a specific medium using their name.

c. Use boolean operators like >,< and = to find specific values.

For example: To find mediums that brought in less than 10 leases, search "<10".

C. The table contains data on how many of the leads in the CrSTAL milestone stage were

influenced by the medium.

a. The first column lists the name of the medium.

b. The second column lists the number of leases.

c. In the third column, the relative number of leases and the percentage of total

leases they represent are shown graphically.

d. For example, the Affiliate source:

• Influenced 21 leases.

• Influenced 16.4% of the total number of leases.