The CrSTAL by Source ranks the sources by the number of leads they brought in that are in different CrSTAL milestones.
Guide to marketing sources and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Explorer ➡️ CrSTAL by Source.
B. You can view the CrSTAL by Source table in different ways by using the following functions:
a. Using the dropdown menu, choose the CrSTAL milestone for which you want to
measure source efficiency.
b. Search for a specific source using their name.
c. Use boolean operators like >,< and = to find specific values.
For example: To find sources that bought in less than 10 leases, search "<10".
C. The table contains data on how many of the leads in the CrSTAL milestone stage were influenced by the source.
a. The first column lists the name of the source.
b. The second column lists the number of leases.
c. In the third column, the relative number of leases and the percentage of total
leases they represent are shown graphically.
d. For example, the Property Website source:
• Influenced 32 leases.
• Influenced 25% of the total number of leases.
Next:
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How do I navigate to CrSTAL by Assist reports under LGA Explorer?