The CrSTAL Performance reports under Google Ads in Performance AI summarize the costs and ROAS of your Google ads per CrSTAL milestone.
Guides to ROAS, marketing campaigns, and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads.
B. On the Google Ads sub-menu:
a. Click on CrSTAL Performance Reports, which includes the reports.
b. Cost by Property reports summarize the cost of Google Ads by each property and the
performance of the ads in taking a prospect from one CrSTAL milestone to another.
c. Cost by Campaign reports summarize the cost of Google Ads by each marketing
campaign and calculate their performance in taking a prospect from one CrSTAL
milestone to another.
d. ROAS by Property reports summarize the ROAS of different Google Ads for each
property and provide the ROAS for them in taking prospects from one CrSTAL milestone
to another.
e. ROAS by Campaign reports summarize the ROAS of different Google Ads for each
marketing campaign and provide the ROAS for them in taking prospects from one
CrSTAL milestone to another.
Next:
How do I navigate to the Cost by Property reports?
How do I navigate to the Cost by Campaign reports?