The Efficiency Report shows the efficiency of various marketing sources and assists with respect to the CrSTAL milestones.
Guide to marketing sources, assists and the CrSTAL milestones.
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ MultiTouch Influencer Reports ➡️
B. Choose the property and time period for which you want to see the Efficiency Report.
C. The first table summarises the number of milestones completed in the time period. In this
example:
• Total number of milestones was 17928
• Total number of Contacts Created was 10716
• Total number of Tours Scheduled was 3873
• Total number of 1st Tours completed was 1743
• Total number of Applications submitted was 673
• Total number of Leases signed was 923
D. Next is a table summarising the performance of Journey Influencers Over the CrSTAL
Milestones. This table showcases the number of specific CrSTAL milestones each source
influenced with colored bars showing their relative performance. In this example:
a. ApartmentList created 1371 contacts, as shown by the green bar.
b. ApartmentList influenced 95 tour schedulings, as shown by the blue bar.
c. ApartmentList influenced 38 completed tours, as shown by the purple bar.
d. ApartmentList influenced 15 applications, as shown by the red bar.
e. AparmentList influenced 15 leases, as shown by the yellow bar.
E. You can change the order of the sources depending on their efficiency in influencing a
particular milestone using the dropdown menu on the top-right.
f. Select the milestone you want to filter by in the dropdown menu to change the order of
the table.
