The Google Ad Conversion Values page describes the conversion values with respect to the CrSTAL milestones that are attached to Google Ads.
A. Navigate to: Performance AI ➡️ Settings ➡️ Google Ad Settings ➡️ Google Ad Conversion
B. The Google Ad Conversion Values page has a table that lists the conversion values with
respect to the CrSTAL milestones associated with each of your properties. To navigate the
table:
a. Use the View dropdown menu to choose how many rows you want to be displayed in
each page of the report.
b. Use the Show Pages number buttons to switch between pages of the report.
C. The table lists the property names and the different conversion values associated with them:
a. The first column lists the property names.
b. The second column lists the lease value associated with the property.
c. The third column lists the value of an application to the property.
d. The fourth column lists the value of a finished tour for the property.
e. The fifth column lists the value of tour scheduling for the property.
f. The sixth column lists the value of a guest card for the property.
g. For the property Annapolis Bay, the lease value is $2307.
h. The application value for the property is $1377.97.
i. The value of a finished tour for the property is $478.07.
j. The value of a tour scheduling for the property is $360.39.
k. The value of a guest card for the property is $150.16.
Guide to conversion values.