The Conversion Rate reports under Rate Analysis benchmark your rate of taking prospects from one CrSTAL milestone to another against other Multifamily organizations.
Guides to conversion rate, and the CrSTAL milestones.
A. Performance AI ➡️ Conversion Performance ➡️ Rate Analysis ➡️ Conversion Rate
B. The first report is an Overview of Conversion Rate:
The 
icon beside the name of the report specifies the region of the graph that corresponds to the Multifamily-wide benchmark.
a. For the Lead to Toured Ratio, the organization's 25th percentile of lead to toured
conversion was 27%, and the 75th percentile was 55%.
b. The benchmark for Multifamily organizations for the Lead to Toured Ratio had it's
25th percentile at 25% and the 75th percentile at 46%.
Since the 75th percentile of the conversion velocity was more than the multifamily benchmark, it overperformed and was shown with 
. In contrast, the 25th percentile was within the quartile and was satisfactory and depicted with 
.
c. For the Applied to Leased Ratio, the organization's 25th percentile of applied to
leased conversion was 44%, and the 75th percentile was 69%.
d. The benchmark for Multifamily organizations for the Applied to Leased Ratio had its
25th percentile at 42% and the 75th percentile at 80%.
Since the 75th percentile and 25th percentiles were both within the Multifamily benchmark, both were depicted with 
.
Guide to percentiles.
C. The second report is Conversion Rate Analysis by Property, which provides a
property-wise analysis of conversion rates and benchmarks them against the
organization-wide performance rates:
e. For City Apartments, the lead to toured conversion rate was 18%.
f. The relevant benchmark for lead to toured conversion was 33-55%, and since the
conversion rate for City Apartments was lesser, it underperformed the
benchmark and was depicted with 
.
g. For Uptown Apartments, the conversion rate for toured to applied was 19%.
h. The relevant benchmark for toured to applied conversion was 46-61%, and since the
conversion rate for Uptown Apartments was lesser, it underperformed the
benchmark and was depicted with 
.
i. For Lane Homes, the conversion for applied to leased was 24%.
j. The relevant benchmark for applied to leased conversion was 44-69%, and since the
conversion rate for Lane Homes was lesser, it underperformed the
benchmark and was depicted with .
Next:
How do I interpret the “Overview of Conversion Rate” graphs?
How do I interpret the “Conversion Rate Analysis by Property” graphs?