The Conversion Velocity reports under Velocity Analysis benchmark the velocity with which you take prospects from one CrSTAL milestone to another against other Multifamily organizations.
Guides to conversion velocity and the CrSTAL milestones.
A. Performance AI ➡️ Conversion Performance ➡️ Velocity Analysis ➡️ Conversion Velocity.
B. The first report is an Overview of Conversion Velocity:
The 
icon beside the name of the graph specifies the area that depicts the Multifamily benchmark.
a. For the Lead to Toured Duration, the organization's 25th percentile of lead to toured
conversion was 4 days, and the 75th percentile was 7 days.
b. The benchmark for Multifamily organizations for the Lead to Toured Duration had
it's 25th percentile at 2 days and the 75th percentile at 6 days.
Since the 75th percentile of the conversion velocity was more than the multifamily benchmark, it underperformed and was shown with 
. In contrast, the 25th percentile was within the quartile and was satisfactory and depicted with 
.
c. For the Applied to Leased Duration, the organization's 25th percentile of applied to
leased conversion was 17 days, and the 75th percentile was 24 days.
d. The benchmark for Multifamily organizations for the Applied to Leased Duration
had its 25th percentile at 12 days and the 75th percentile at 31 days.
Since the 75th percentile and 25th percentiles were both within the Multifamily benchmark, both were depicted with 
.
Guide to percentiles.
C. The second report is Conversion Rate Analysis by Property, which provides a
property-wise analysis of conversion rates and benchmarks them against the
organization-wide performance rates:
e. For Avenue Place, the lead to toured conversion velocity was 11 days.
f. The relevant benchmark for lead to toured conversion was 4-7 days, and since the
conversion velocity for Avenue Place was greater, it underperformed the
benchmark and was depicted with 
.
g. For Lake Place, the conversion velocity for toured to applied was 5 days.
h. The relevant benchmark for toured to applied conversion was 7-18 days, and since the
conversion rate for Lake Place was lesser, it overperformed the benchmark and
was depicted with 
.
i. For Courtyard, the conversion for applied to leased was 22 days.
j. The relevant benchmark for applied to leased conversion was 17-24 days, and since the
conversion rate for Lane Homes was within this range, it performed according to
the benchmark and was depicted with .
Next
How do I interpret the “Overview of Conversion Velocity” graphs?
How do I interpret the “Conversion Velocity Analysis by Property” graphs?