The CrSTAL by Medium reports summarize the performance of different marketing mediums with respect to the CrSTAL milestones.
Learn about marketing mediums and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by
B. Choose the property and the time period for which you want to see the CrSTAL by Medium
Reports.
C. The first report is an Overview of the top mediums for each CrSTAL milestone:
a. First, there is a table of the number of leads in each CrSTAL milestone. The number
of leads created was 2088, which was a 6% increase from 4 weeks ago.
b. The number of 1st tours scheduled was 911, which was a 1% increase from 4 weeks
ago.
c. The number of 1st tours completed was 506, which was a 10% decrease from 4
weeks ago.
d. The number of applications submitted was 196, which was an 8% decrease from 4
weeks ago.
e. The number of leases was 128, which was a 4% decrease from 4 weeks ago.
f. The funnel that showcases the number of leads in each CrSTAL milestone is
depicted graphically below.
g. The mediums that influenced the most number of created leads are listed. In this
example, Affiliate influenced the most leads at 771 leads which is 36.9% of the
total leads created.
h. The mediums that influenced the most number of tours scheduled are listed. In this
case, Organic influenced the most leads at 377 leads which is 41.4% of the
total 1st tours scheduled.
i. The mediums that influenced the most number of completed tours are listed. In this
case, Organic influenced the most leads at 219 leads which is 43.3% of the
total 1st tours completed.
j. The mediums that influenced the most number of applications submitted are listed.
In this case, Organic influenced the most leads at 91 leads which is 46.4% of
the total applications submitted.
k. The mediums that influenced the most number of leases completed are listed. In this
case, Organic influenced the most leads at 61 leads which is 47.7% of the total
leases completed.
D. The first graph answers the question How has the performance of top mediums
changed over milestones?
a. Hover over any of the curves to find drill-down numbers about the specific source.
In this example, the Affiliate medium created 36.93% of the leads, but it
contributed to 31.82% of the leads who completed their 1st tours.
Guide to interpreting the Bump Chart and the How has the performance of top mediums changed over milestones? graph.
D. The final graph answers the question How has the performance of top mediums
changed over time?
a. Hover over any of the curves to find drill-down numbers about the specific source.
In this example, the percentage of leads created through the Direct medium:
• From 10/16/2023 to 11/12/2023 was 7.479%.
• From 11/13/2023 to 12/10/2023 was 7.732%.
• From 12/11/2023 to 01/07/2024 was 9.564%.
Guide to interepreting the graph How has the performance of top mediums changed over time?
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How do I interpret the “How has the performance of top mediums changed over milestones?” graph?
How do I interpret the “How has the performance of top mediums changed over time?" graph?