The ROAS by Campaign reports under the CrSTAL Performance Reports summarize the ROAS of your Google ads per marketing campaign and also measure the ROAS efficiency of them in influencing a prospect in going from one CrSTAL milestone to another.
Guide to marketing campaigns, ROAS, and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports ➡️ ROAS by
B. The first table lists down the ROAS per CrSTAL milestone for Google ads for your entire
organization during the specific time period:
a. The Total Cost for Google ads was $141258.79.
b. The ROAS for Contract Forms influenced by Google ads was 48.5%.
c. The ROAS for Appointments influenced by Google ads was 66.92%.
d. The ROAS for Completed 1st Tours influenced by Google ads was 43.93%.
e. The ROAS for Filled Applications influenced by Google ads was 19.68%.
f. The ROAS for Completed Leases influenced by Google ads was 26.79%.
C. The second table, titled ROAS Per Reports - By Campaign, summarizes the
performance of each Google Ads campaign.
g. The View dropdown menu lets you choose how many properties will be listed on one
page.
h. The Showing Rows menu lets you scroll between one set of rows and another.
D. The Cost Per Reports - By Campaign table summarizes the performance of each Google
Ad campaign:
i. The first column lists down the Campaign name.
j. The second column lists down the Total Cost of Google ads for each campaign.
k. The third column lists the ROAS Value of Contact Forms that were filled due to the
given Google ads campaign.
l. The fourth column lists the ROAS/Contact Form for the Google ads campaign.
m. The fifth column lists the ROAS Value of Tour Appointments that were completed
due to the given Google ads campaign.
n. The sixth column lists the ROAS/Appointment for the Google ads campaign.
o. The seventh column lists the ROAS Value of 1st tours that were completed due
to the given Google ads campaign.
p. The eighth column lists the ROAS/1st Tour for the Google ads campaign.
q. The ninth column lists the ROAS value of Applications that were filled due to
the given Google ads campaign.
r. The tenth column lists the ROAS/Application for the Google ads campaign.
s. The eleventh column lists the ROAS Value of Leases completed due to the given
Google ads campaign.
t. The twelfth column lists the ROAS/Lease for the Google ads campaign.
u. In the given row, the campaign Nationwide in the given time period:
• Invested $4076.68 in Google ads.
• Saw a Contact form ROAS Value of $0.
• Saw a ROAS/Contact Form of 0%.
• Saw a Scheduled Tours ROAS Value of $1141.65.
• Saw a ROAS/Scheduled Tour of 27.99%.
• Saw a 1st Tours ROAS Value of $608.11.
• Saw a ROAS/1st Tour of 14.91%.
• Saw an Application ROAS Value of $0.
• Saw a ROAS/Application of 0%.
• Saw Lease ROAS Value of $0.
• Saw a ROAS/Lease of 0%.
E. You can also change your view of the table by using various tools:
v. Use the 
button to sort the column in a descending order and use the 
button to
sort the column in an ascending order.
w. Use save current view to save the current table for easy viewing.
x. Use the 
button to filter the table.
y. Use the 
to find a particular value in the rows.
z. Use the 
to down as a CSV file.
Next:
How do I navigate to the Cost by Property reports?