The ROAS by Property reports under the CrSTAL Performance Reports summarize the ROAS of your Google ads by property and also measure the ROAS efficiency of your ads in influencing a prospect in going from one CrSTAL milestone to another.
Guides to ROAS and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Google Ads ➡️ CrSTAL Performance Reports ➡️ ROAS by
B. The first table lists down the ROAS per CrSTAL milestone for Google ads for your entire
organization during the specific time period:
a. The Total Cost for Google ads was $141258.79.
b. The ROAS for Contract Forms influenced by Google ads was 48.5%.
c. The ROAS for Appointments influenced by Google ads was 66.92%.
d. The ROAS for Completed 1st Tours influenced by Google ads was 43.93%.
e. The ROAS for Filled Applications influenced by Google ads was 19.68%.
f. The ROAS for Completed Leases influenced by Google ads was 26.79%.
C. The second table, titled ROAS Per Reports - By Property, summarizes the performance
of Google Ads for each property.
g. The View dropdown menu lets you choose how many properties will be listed on one
page.
h. The Showing Rows menu lets you scroll between one set of rows and another.
D. The Cost Per Reports - By Property table summarizes the performance of each property:
i. The first column lists down the Property name.
j. The second column lists down the Total Cost of Google ads for each property.
k. The third column lists the ROAS Value of Contact Forms in the property that were
filled during the given time period and was influenced by Google ads.
l. The fourth column lists the ROAS/Contact Form for the property during the time
period.
m. The fifth column lists the ROAS Value of Tour Appointments in the property that
were filled during the given time period and were influenced by Google ads.
n. The sixth column lists the ROAS/Appointment for the property during the time
period.
o. The seventh column lists the ROAS Value of 1st tours in the property influenced by
Google ads that were filled during the given time period.
p. The eighth column lists the ROAS/1st Tour for the property during the time period.
q. The ninth column lists the ROAS value of Applications that were filled in the
property and influenced by Google ads during the given time period.
r. The tenth column lists the ROAS/Application for the property during the time period.
s. The eleventh column lists the ROAS Value of Leases completed in the property
influenced by Google ads during the time period.
t. The twelfth column lists the ROAS/Lease for the property during the time period.
u. In the given row, the property Crystal Plaza in the given time period:
• Invested $8052.13 in Google ads.
• Saw a Contact form ROAS Value of $5681.06.
• Saw a ROAS/Contact Form of 70.55%.
• Saw a Scheduled Tours ROAS Value of $6395.80.
• Saw a ROAS/Scheduled Tour of 79.43%.
• Saw a 1st Tours ROAS Value of $1958.52.
• Saw a ROAS/1st Tour of 24.32%.
• Saw an Application ROAS Value of $1798.81.
• Saw a ROAS/Application of 22.34%.
• Saw Lease ROAS Value of $2000.
• Saw a ROAS/Lease of 24.84%.
E. You can also change your view of the table by using various tools:
v. Use the 
button to sort the column in a descending order and use the 
button to
sort the column in an ascending order.
w. Use save current view to save the current table for easy viewing.
x. Use the 
button to filter the table.
y. Use the 
to find a particular value in the rows.
z. Use the 
to down as a CSV file.
Next:
How do I navigate to the Cost by Property reports?