The Total Tours by Source reports summarize the performance of different marketing sources with respect to the number of completed 1st tours and scheduled tours.
Learn more about marketing sources.
A. Go to: Performance AI ➡️ Multitouch Attribution ➡️ Total Tours ➡️ Total Tours by Source.
B. Choose the property and time period for which you want to see the Total Tours by
Source reports.
C. The first list is an Overview of Top Sources for Scheduled and Completed Tours.
a. The first number is the number of tours scheduled, i.e., 1028.
b. Next, the contribution of the top 3 sources to the scheduled tours is demonstrated
in a line graph. Colors are used to represent each source.
• 
is used to represent Organic Search.
• 
is used to represent Property Website.
• 
is used to represent Apartments.com.
c. There's a list of the top 3 sources and the number and percent of scheduled
tours they influenced:
• Organic Search influenced 328 scheduled tours which was 31.91% of the total
scheduled tours.
• Property Website influenced 175 scheduled tours which was 17.02% of the
total scheduled tours.
• Apartments.com influenced 125 scheduled tours which was 12.16% of the total
scheduled tours.
• You can click on Explore More to bring up the list of all the assists.
d. The total number of tours completed is 525.
e. Next, the contribution of the top 3 sources to the completed tours is demonstrated
in a line graph. Colors are used to represent each source.
• 
is used to represent Organic Search.
• 
is used to represent Property Website.
• 
is used to represent Apartments.com.
f. There's a list of the top 3 sources and the number and percent of completed
tours they influenced:
• Organic Search influenced 141 tours which was 26.86% of the total completed
tours.
• Property Website influenced 87 tours which was 16.57% of the total completed
tours.
• Apartments.com influenced 69 tours which was 13.14% of the total completed
tours.
• You can click on Explore More to bring up the list of all the assists.
D. The graph answers the question Which scheduling sources convert best to tours?
a. You can hover over any specific curve to get drill-down details. For example, The
Property Website influenced 17.02% of the scheduled tours, which converted to
16.57% of the completed tours.
