How do I use the Tours Explorer by Source report?

The Tours Explorer by Source report examines the efficiency of sources in bringing tours in a tabular format. 

 

A. Navigate to: Performance AI ➡️ Multitouch Attribution ➡️ Tours Explorer ➡️ by Source.

B. To manage how you are viewing the table:

a. You can filter the columns shown in the table by clicking the button. 

b. You can search for specific values in each column by clicking the button. 

c. You can download the report in a .csv format by clicking the button.

d. You can  sort the columns in an ascending order by clicking on the  button or in a

    descending order by clicking on the  button. 

e. Toggle the number of rows that will be shown on one page by using the View dropdown

    menu. 

f. Select a particular page by clicking on the numbers on the bottom right of the page. 

 

Tours Explorer by Source - Overview - 1

 

C. When you click on  to find the following options to filter the tables, you can:

a. Move specific columns from the table below into the Fixed Columns space to fix the 

    columns in the table when you scroll. 

b. Select or unselect specific columns that you want to see in the table.

c. Click on Apply to apply the filters to the table.

d. Click on Cancel to cancel the filters you've chosen. 

 

Tours Explorer by Source - Overview - 3-1

 

D. The table demonstrates the efficiency of sources in influencing scheduled and completed 1st

     tours:

a. The first column lists the source name.

b. The second column lists the number of 1st tours scheduled that were influenced by the source. 

c. The third column lists the number of 1st tours completed that were influenced by the source. 

d. The fourth column lists the percentage of completed tours. 

e. For example, in this graph, Apartments.com:

• Influenced 125 tour schedulings.

• Influenced 69 tour completions.

• Had a tour completion rate of 42.68%.

 

Tours Explorer by Source - Overview - 2

 

Next:

How do I navigate to the Tours Explorer by Assist reports?