The Universal Analytics reports under Google Analytics summarizes the universal analytics stream reports from Google Analytics.
A. Navigate to: Performance AI ➡️ Google Analytics Reports.
B. This will open the Google Analytics sub-menu:
a. Click on Universal Analytics Reports sub-menu, which includes:
b. By Channel reports demonstrate the Universal Analytics reports with respect to the
different marketing channels.
c. By Source/Medium reports demonstrate the Universal Analytics reports with respect
to the different marketing sources and mediums.
d. By Souce reports demonstrate the Universal Analytics reports with respect to the
different marketing sources.
e. By Medium reports demonstrate the Universal Analytics reports with respect to the
different marketing mediums.
Next:
How do I navigate to the By Channel reports under the Universal Analytics reports?
How do I navigate to the By Source/Medium reports under the Universal Analytics reports?
How do I navigate to the By Source reports under the Universal Analytics reports?
How do I navigate to the By Medium reports under the Universal Analytics reports?