In the world of Multifamily, maintaining effective communication is essential for turning leads into leases. HayleyChat streamlines this process by automating essential communication touchpoints, offering agents a seamless, "no-lift" approach to schedule tours, and consistently following up with prospects throughout their journey.
Here’s a breakdown of how it works:
A. Follow-up Emails after the Tour is Scheduled:
a. Tour confirmation email: This is the first touchpoint after a tour is scheduled. It assures the prospect with a "We can't wait to meet you!" subject line, confirming the tour's date and time. It facilitates adding appointments to various calendars (Google Calendar, Outlook Calendar, iCal) and offers options to cancel or reschedule.
b. Night Before Tour Email: A reminder is dispatched the evening before the scheduled tour. This message reminds the prospect of the tour time and essential documents required and provides directions for in-person tours. It also reiterates the option to cancel or reschedule.
B. Post-Tour Follow-up Emails:
a. Thank You for Touring Email: A customized thank you email is sent immediately post-tour. It’s crafted to express gratitude, solicit feedback, and encourage the next step in the leasing process with an "Apply Now" call-to-action (CTA).
b. How to Apply Email: An email detailing the application process is sent on the third day following the tour. This message highlights any offers and guides the prospect through the application steps.
c. Property Overview Email: By the sixth day, a tailored email provides an overview of the property. It focuses on features, amenities, and the community, aligning with the prospect’s interests.
d. Application Reminder Email: By the ninth day, a reminder email is dispatched to prompt a timely application, ensuring prospects are engaged and encouraged to move forward in their leasing journey.
Next:
How do agents streamline tour management with HayleyChat?