Effective and timely communication is essential for encouraging prospects to apply for a lease. Hayley Nurture employs a series of personalized sequential emails to keep prospects engaged and nurtured on a timely basis. The pre-scheduled emails are designed to spark interest, while the post-tour emails serve to follow up and reignite their interest, potentially leading them to apply.
Let's dive deep into the various email nudges.
A. Pre-Tour Nurture:
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Pre-tour nurture initiates as soon as the contact is added in CRM. These automated emails are sent with a prominent Schedule a Tour call-to-action button that keeps the prospect engaged from the time they submit a guest card until the tour is scheduled. Following are the email nudges included under the Pre-Tour Nurture:
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- First Response Nudge
- Invite to tour Nudge
- Community Photos Nudge
- Apartment Features Nudge
- Community Amenities Nudge
a. First Response Nudge: The email is sent immediately after the prospect fills out the contact form. The nudge email is customized based on the prospect's preferences indicated in the guest card, such as floor plan, unit preference, desired move-in date, price range, etc.
b. Invite to tour Nudge: This email is sent 24 hours after the first contact, inviting the prospect to schedule a property tour. It also provides available tour slots for the current and following day for various tour types (Self-guided/ in-person/ Live video tours).
c. Community Photos Nudge: This email is sent 48-72 hours after the first contact and showcases community features with images.
d. Apartment Features Nudge: Sent 7 days after the first contact, this email lists the apartment features.
e. Community Amenities Nudge: This email is sent 60 days after the first contact and highlights the community amenities
B. Touring Nurture:
Touring nurture initiates as soon as a tour is scheduled and continues till the tour is completed. It has the following email nudges:
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- Tour Confirmation
- Night Before Tour Reminder
Tour Confirmation: The email is sent as soon as the tour is scheduled. Along with tour confirmation, it sends the property directions and the calendar links to add the appointment.
b. Night Before Tour Reminder: This reminder email is sent just the day before the tour is scheduled.
C.Post-Tour Nurture:
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After a prospect completes a property tour, post-tour nurture emails are triggered. These automated emails contain a prominent Apply call-to-action button to keep the prospect engaged in the later phase of their journey from the tour completion to the lease application. The following email nudges are included in the post-tour nurture:
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- How to Apply Nudge
- Availability Nudge
- Follow-Up Tour Nudge
- Neighborhood Nudge
a. How to Apply Nudge: Sent 2 hours after a prospect completes the property tour, this email guides the prospect on the lease application process.
b. Availability Nudge: Sent 48 hours after a prospect completes the property tour, this email showcases the available units based on the prospect’s preference.
c. Follow-Up Tour Nudge: Sent 6 days after the first tour, this email encourages the prospect to revisit the property.
d. Neighborhood Nudge: Sent 12 days after the first tour, this email highlights the available facilities in the prospect's neighborhood.
D. Alerts:
In addition to the tour-based nudges, Hayley also sends personalized alert emails to your prospects. Once the contact is created in your CRM, at 7-day intervals, a Unit Availability alert and Price Drop alert are sent based on the prospect’s preferences.
Next:
How does Hayley alert prospects through price drops and unit availability nudges?