Journey AI Drips redefines nurturing multifamily leads, making the journey from lead to lease seamless. Leveraging AI to automate interactions allows agents to allocate their time to other priorities while effectively engaging with prospects. This platform provides customized nurturing campaigns in three critical areas: Pre-Tour Nurture, Post-Tour Nurture, and Prospect Winback, aiming to educate prospects, prompt them to schedule tours and rekindle interest in leads that might have lost momentum.
How does the prospect nurture experience help?
Journey AI Drips address different stages of the prospect's journey, from initial interest to decision-making; nurturing programs ensure no lead is left behind. Here’s how Journey AI Drips facilitates this through its three-tiered approach:
Pre-Tour Nurture:
- Keeps leads engaged with automatic follow-ups, ensuring they always have the latest information and feel encouraged to take the next step.
- Highlights the community at just the right time and provides clear actions for prospects to schedule a tour, enhancing the chances of conversion.
Post-Tour Nurture:
- Utilizes an AI-driven system to motivate toured prospects towards application, making the process straightforward and appealing.
- Strengthens the agent-prospect relationship with timely reminders of the community’s benefits, speeding up the leasing process with minimal agent effort.
Prospect Winback:
- Targets previously interested leads by marking significant dates, like guest card anniversaries, to reinitiate contact.
- Alerts lead about relevant changes such as price adjustments or unit availability, efficiently reducing the need for new lead generation costs.
How does prospect nurturing experience work?
A. Pre-Tour Nurture:
Target Audience: Prospects who have submitted guest cards but have not toured.
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Prospect Nurture Angel.
c. Under Prospect Nurture Angel, you will see emails in the following sequence:
- The 0th-Hour Email: The 0th-Hour lead nurturing email is sent during the initial hour of contact creation. It is sent right after the prospect fills out the guest card on the property website. It is also known as the welcome email or the first response email. It comes with a clear CTA inviting prospects to schedule a tour.
- Showcase Amenities Email: The amenities email is ideally sent on Day 3, highlighting prime amenities showcasing the best features of your community to prospects.
- Showcase Features Email: By Day 6, the features email is sent that shows the unique selling features of your apartment, e.g., flooring, appliances, bathroom fittings, etc.
- Showcase Neighbourhood Email: By Day 9, the neighborhood email is sent. This email offers a virtual tour of the surrounding area and shares insights on local attractions, schools, and businesses.
All these emails are crafted with a personalized essence and gently nudge the prospect towards scheduling a tour with schedule a tour CTA.
B. Post-Tour Nurture:
Target Audience: Prospects who have toured but have not applied for a lease.
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Post Tour Angel.
c. Under Post Tour Angel, you will see emails in the following sequence:
- Thank you email: AI sends a tailored Thank You for Touring email immediately after a tour. The email, laced with an appreciation tone, prompts feedback and nudges the prospect closer to application with an Apply Now CTA.
- How to Apply Email: By Day 3, prospects are guided through the easy application steps, highlighting the offers.
- Property Overview Email: By Day 6, prospects are nudged with the overview email, which is tailored based on their interest and showcases property features, amenities, and community overview.
- Application Reminder Email: Don’t forget to apply. The email is sent by Day 9 for a timely follow-up.
All these emails focus on the prospect's interest with a personalized touch that showcases care with an urgency that encourages the prospects to take action with Apply Now CTA.
C. Prospect Winback:
Target Audience: Prospects who have registered but have remained inactive for a while.
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Prospect Winback Angel.
c. Under Prospect Winback Angel, you will see emails in the following sequence:
- We Miss You Email: We Miss You email is sent on the anniversary of their registration. This personalized message serves as reminders and nudges, directing them back to property websites or inviting them to schedule tours.
- Features Email: Around 25 days later, the feature email is sent to remind about the apartment features, amenities, and neighborhood insights.
- Invite to Tour Email: An invite is sent to schedule a tour 25 days after the feature email was sent.
From personalized outreach to showcasing amenities, each strategy is designed to reconnect and remind prospects of what they initially loved.
Next:
How does the Resident Nurturing Experience of Journey AI Drips work?