In the fast-paced environment of multifamily marketing, it's crucial to maintain high resident satisfaction and retention rates. Journey AI Drips Resident Nurturing Experience effectively reduces the workload on staff and cuts down marketing expenses by automating communications for renewals, community updates, and maintenance notifications. Offering tailored campaigns in three vital areas—Resident Welcome, Resident Satisfaction, and Resident Retention—Journey AI Drips ensures a seamless onboarding process, personalized interactions, and timely renewal initiatives, all contributing to enhanced lease renewal rates and a positive living experience for residents.
How does the resident nurture experience help?
The Resident Nurture Experience provided by Journey AI Drips plays a crucial role in enhancing the lifecycle of residents from the moment they move in through their stay and onto lease renewal. Here's how this nurturing experience makes a difference in three key areas:
Resident Welcome:
- It streamlines the onboarding process with automated email sequences that require no manual effort from agents, making the welcome process seamless and efficient.
- Residents receive a personalized welcome that fosters a positive initial experience, encouraging longer stays and increasing the likelihood of lease renewals and referrals.
Resident Satisfaction:
- Monthly automated communications keep residents connected and valued without adding extra tasks to agents’ workloads.
- By automating the feedback process, agents gain valuable insights into residents' needs and preferences, which can be used to improve their living experience and satisfaction.
Resident Retention:
- It addresses the challenges of lease renewals by automating reminders and engagement, ensuring deadlines are met and the process is as smooth as possible for agents and residents.
- It helps cultivate lasting relationships with residents by consistently meeting their needs and expectations, leading to higher renewal rates and sustained community strength.
How does the resident nurturing experience work?
A. Resident Welcome:
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Resident Welcome Angel.
c. Under Resident Welcome Angel, you will see emails in the following sequence:
- Resident Welcome Email: This email serves as a warm welcome to new residents, providing them with direct links to essential services like the resident portal, rent payments, and customer service.
- Stay in Touch Email: The Stay in Touch email is a valuable tool for agents and marketers to foster community and connection with residents. By including links to the property’s social media pages like Facebook and Instagram, agents encourage residents to engage and connect with the property online.
- Amenities and Services Email: The Amenities & Services email showcases the property’s offerings, providing residents with a link to view amenities such as the gym, pool, clubhouse, or resident lounge.
B. Resident Satisfaction:
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Resident Satisfaction Angel.
c. Under Resident Satisfaction Angel, you will see emails in the following sequence:
- 1-month Anniversary Email: The 1-month anniversary email celebrates residents’ milestones, allowing them to rate the community and offer valuable feedback to the property team.
- 3-month Anniversary Email: The 3-month anniversary email checks in with residents and also provides an avenue for them to submit service requests conveniently. It informs residents about the option to use the resident portal or call the property team for any service needs, emphasizing the ease of submitting work orders online.
- 6-month Anniversary Email: The 6-month anniversary email allows residents to provide feedback through a mid-lease survey. This email benefits agents and marketers by collecting valuable insights into residents’ experiences and satisfaction levels halfway through their lease.
C. Resident Retention:
a. Go to Journey AI Suite> Select Sub - Org > Click Drips.
b. Go to the left side menu panel and click Resident Retention Angel.
c. Under Resident Retention Angel, you will see emails in the following sequence:
- Renewal Letter Notice: The Renewal Letter Notice is the initial email in the zero-lift cadence, sent 90 days before the lease expiration date. This email is an early notification to residents that their lease renewal is approaching. It provides an opportunity for agents and marketers to set the stage for open communication and reinforce the value of their community.
- 60-day Reminder Email: At the 60-day mark before the lease ends, the Lease Ends in 60-days reminder email gently prompts residents to start considering their renewal decision. These communications highlight the unique benefits of your community, reminding residents why they chose your community in the first place.
- 30-day Reminder Email: The lease Ends in 30 Days reminder email brings a sense of urgency to the renewal process.
- Congratulations on Your Renewal Email: On successful renewal, this email expresses gratitude for residents’ renewal decision and extends congratulations for their continued commitment to the community.
Next:
How does the NCX Nurturing Experience of Journey AI Drips work?