The graph How has the performance of top sources changed over time? appears in the CrSTAL by Source reports under LGA Dashboard in Performance AI. This showcases the most efficient lead generation source across different time periods.
Learn about sources, bump charts, and the CrSTAL milestones.
A. Navigate to: Performance AI ➡️ Lead Gen Analysis ➡️ LGA Dashboard ➡️ CrSTAL by
B. On the left, you can see the marketing sources ranked by the number of leads they created in
10/16/2023-11/12/2023. In this graph:
a. Property Website created 8.31% of the leads.
b. Organic Search created 7.45% of the leads.
c. Zillow Rental Network created 5.98% of the leads.
d. Apartments.com created 5.19% of the leads.
e. Google My Business created 1.56% of the leads.
f. Walk-ins and Drive-Bys created 1.44% of the leads.
g. Paid Search created 1.14% of the leads.
h. ApartmentGuide/Rent.com created 0.96% of the leads.
C. On the top axis, you can see the different time ranges, with the topmost curve at every time
range denoting the most efficient lead-generating source in that time range. In this graph:
a. From 10/16/2023 - 11/12/2023, the Property Website created the most leads, i.e.
8.31% of the leads.
b. From 11/13/2023 - 12/10/2023, the Property Website created the most leads, i.e.
8.07% of the leads.
c. From 12/11/2023 - 01/07/2024, Organic Search created the most leads, i.e.,
7.87% of the leads.
D. The right-most axis lists the sources ranked by the no. of leads they created in 12/11/2023 -
01/07/2024. In this graph:
l. Organic Search created 7.87% of the leads.
m. Property Website created 7.82% of the leads.
n. Zillow Rental Network created 6.59% of the leads.
o. Apartments.com created 6.02% of the leads.
p. Google My Business created 2.21% of the leads.
s. Paid Search created 1.21% of the leads.
q. Walk-ins and Drive-Bys created 0.95% of the leads.
r. Apartmentguide/Rent.com created 0.82% of the leads.
E. Now, let's take a look at the individual curves for the sources.
a. For the Zillow Rental Website curve:
• The width of the curve shows the relative number of leads created by the source for
each time period. For example, Zillow Rental Network created 5.98% of the leads in
10/16/2023 - 11/12/2023 and 6.59% of the leads in 12/11/2023 - 01/07/2024.
• The position of the curve shows the relative rank of the source over each time
period. For example: The property website created the 2nd most leads in
10/16/2023 - 11/12/2023, but was first when it came to lead creation in
12/11/2023 - 01/07/2024.
Next:
How do I interpret Bump Charts?
How do I use the CrSTAL by Source reports under the LGA Dashboard?